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In ecology, sustainability (from sustain and ability) is the property of biological systems to remain diverse and productive indefinitely. Long-lived and healthy wetlands and forests are examples of sustainable biological systems. In more general terms, sustainability is the endurance of systems.

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Real Shop is a section on fashion, beauty and design Magazine, The Voice of Fashion. This is dedicated to discerning buyers who want to update their wardrobes, vanity and beauty boxes and more with latest trends, updated styles and fresh fashion brands. This section works like a trends magazine with beauty and fashion that offers an array of choices for all kind of shoppers who are looking for a one-stop destination for all their shopping aspirations.

These shopping lists have a variety of products—cosmetics, clothes, shoes, accessories, jewellery as eco-friendly shopping options. As well as a lot of lifestyle shopping products though beauty and fashion are the top selection categories. All this content is created without any advertiser plugs or paid collaborations.

From under-the-radar brands and upcoming concept stores and new designers to renowned luxury labels, haute couture and established market players – the shopping lists are created in a democratic way to give the reader a democratic beauty and fashion platform.

There is a lot of latest fashion trends for women. It is also a fashion hub in its own way. When it comes to clothing and beauty, some of the shopping lists already up on our fashion and beauty sections of the magazine include Pink Pantsuits – inspired by the style of American pop queen Beyoncé, a curated bunch of lipsticks for every occasion and mood, beauty oils by not-too-known Indian labels and facial mists for a daily spritz of fresh.

Apart from beauty and lifestyle products, the fashion hub we create also has on offer myriad options for those who are looking not only for loaded shopping carts, but for newer platforms to buy the beauty, lifestyle and fashion products. There are haute couture products too. So, we direct the readers to e-commerce websites from across the globe, upcoming Instagram stores, and of course, old-school brick and mortar establishments. The Voice of Fashion magazine also has a mixed price range to cater to all kind of audiences, a wide age-group and demographic. From lifestyle products that would cost a few hundred rupees, to luxury, limited-access items that are high-up on the price list, the aim is to open up the platform as a fashion and beauty magazine to the world.